Matt Goias and The Class Trip Corporation conceptualized, produced, and co-hosted an elegant High Tea event at the luxurious 2E Lounge at The Pierre Hotel to celebrate the launch of the Hiromi sneaker collaboration between LACOSTE and Married To The M.O.B.

The event was a glamourous affair that played host to a who’s who of young, cutting-edge members of the online fashion and style media. Also in attendance were super-hip creatives including esteemed fashion photographers David “Shadi” Perez, Kareem Black, and Brooke Nipar, and legendary artist Futura 2000.

Select Event Press:

Freshnessmag.com

Highsnobette.com (Sneaker)

Highsnobette.com (Fashion)

Hypebeast.com

Lucky Magazine

Mobliving.com

Nitrolicious.com

Sneakernews.com

Photographs by Brooke Nipar:

The Class Trip Corporation teamed up LACOSTE with street-savvy New York brand Married to the Mob to create a lace hi-top sneaker for women in two shades of gold and purple. They will be released in the week of Valentine’s Day on the MOB website www.mttmnyc.com as well as hand-picked specialty stores worldwide including colette in Paris and key US LACOSTE flagships.

Married to the Mob got its start in the summer of 2004 out of Leah McSweeney’s Spring Street apartment with pink walls and a MAC. It dawned on her that while there were tons of great street brands for guys, there was virtually no version for females. Thus the concept for MOB was born: a street wear label designed for and by women. ‘Growing up in New York, you’re only as good as the crew that you run with, and the name of the label is a tribute to the “Most Official Bitches,” who through ups and downs and highs and lows never failed to have my back.’

Design inspiration for the label is literally from the streets of New York: clubs, secret hang-out spots, smoke-filled parties, making MOB equal parts chic, smart-mouthed, and definitely not-to-be-messed with. ‘It’s a lifestyle that speaks to style-confident females everywhere’, Leah says.

‘I have been wanting to work with lace for a while but was waiting for the right product. Once I saw the silhouette of the LACOSTE sneaker I knew the lace idea would work perfectly for this’ Leah explains. ‘I had originally been inspired by the shoe king Christian Louboutin. He had used lace on a pump and it looked so chic. I thought how cool would it be to translate that onto a sneaker. I always look to the high-end fashion labels for inspiration, as I am sure they look to the street for cues as well’. As to why she wanted to work with LACOSTE, Leah says: ‘I have always been a LACOSTE fan. It is a brand I respect and admire for their timeless classic pieces and their major influence in fashion over so many years’.

The LACOSTE legend began in 1927 when René Lacoste, a tennis superstar of the 1920’s and multiple grand slam and Davis Cup winner, revolutionized men’s sportswear by replacing the long-sleeved, starched classic tennis shirt with a short-sleeved, breathable cotton shirt he called the polo.  From that first iconic polo shirt, LACOSTE has developed a global range of lifestyle products for men and women including footwear that is sold in its 1100 boutiques as well as department and specialty stores around the world.

In 1980, during the Golden Age of Tennis, LACOSTE expanded its product offering and released its first original eyewear products. Inspired by the origins of the brand, that first pair of ‘La Lunette LACOSTE’ sunglasses was a pilot-style frame called ‘101’. The LACOSTE 101 featured premium quality materials with unique styling and reflected the brand’s sporty elegance, making it immediately at home both on and off the court just like the iconic 1212 polo. To celebrate the 30^th anniversary of the 101, LACOSTE is releasing a limited edition of 1000 pairs.

Lacoste teamed up with the Campanas brothers to create an amazing, ultra limited edition line for this holiday season.

Check out what our friends at the Blogue had to say.

Or visit the official project site HERE.

The Class Trip Corporation & Business Class held a very special dinner at longtime friend, Jim Chu’s, new restaurant, Jo’s in New York City.

We gathered a group of our super-creative and awesome extended family for an evening of fine food and catching up with special gifts provided to guests courtesy of Lacoste.

In attendance were creative masterminds like DJs Ayres and Cosmo Baker of The Rub, DJ A-Trak, Nick Catchdubs and Dust La Rock of Fools Gold Records, DJ Max Glazer of Federation Sound / Business Class, DJ Fancy, Mary Choi of Theawl.com, graffiti legend / designer Claw Money, Hot 97′s Miss Info, Chad from kidrobot, Eric Haze, Jen from Worship Worthy, television producer Mike Neumann, photographer Peter Dean Rickards, Rob & Arnaud from Alife, and rap legends Lord Finesse and Masta Ace.

It was great catching up with friends and enjoying a fine meal courtesy of Jim Chu and Jo’s.

About Jo’s

Jo’s is a casual American bistro featuring a 40-seat front Bar Room for cocktails, beer, wines and bar dining, and a casual 34-seat Dining Room in the back of the restaurant.  The goal is straightforward, casual,neighborhood dining at great prices with cocktails priced at $9, and a full menu of seasonal appetizers and entrees available for all guests in both the Bar Room and Dining Room. Rotating specials and off-menu items will showcase more refined dishes.

Owners Jim Chu (also of White Rabbit formerly Idlewild) and Johnny Santiago bring experience from supper club Torch to imbue the restaurant with anenergetic atmosphere. Executive chef Colin Kruzic’s experience behind the stoves at Nobu 57, Bouley, Maremma and James combine for a potent mix of quality, accessible food in a versatile, dynamic setting

Jo’s

264 Elizabeth St

Between Houston Prince Street

New York, NY 10012

Jo’s co-owner, Jim Chu

Rob from Alife

DJ Ayres

Masta Ace

Lord Finesse, Miss Info, DJ A-Trak, and Masta Ace

Nick Catchdubs & Cosmo Baker

Chad from kidrobot

Nick Catchdubs, DJ Ayres, and Max Glazer

Cosmo Baker

Gifts from Lacoste

Last night, friends and family got together at Habana Outpost in Brooklyn to check out a slideshow presentation of the photography of the infamous Peter Dean Rickards. Thanks to Habana Outpost & Sean Meenan!

Ruddy & Carlisle

Micro Don & Friend

Mr. & Mrs. Dan

PJ of The Rickards Brothers & Elvis from Habana Outpost

Carlisle & Jacquie

PJ

Jacquie Juceam & Peter Dean Rickards

DJ Max Glazer & Peter Dean Rickards

This Thursday night, we are pleased to be hosting an outdoor exhibition of the fine photography of notorious, Kingston, Jamaica photographer, Peter Dean Rickards.

Rickards’ photos have been featured in shows and media around the world including French Vogue and many others.

Renowned for his powerful imagery of Jamaican life, he also gained a huge amount of attention for being the guy who took the photos of British artist Banksy’s face and sold them to a London tabloid.

This Thursday, Peter will be projecting a selection of his photography onto the wall at Habana Outpost. Come and meet this legendary enfant terrible.

Thursday September 17, 2009
9-11pm
@ Habana Outpost
757 Fulton Street
Fort Greene, Brooklyn
New York City

This past Saturday morning, our beloved client Lacoste previewed the Spring / Summer ’010 collection at the tents at Bryant Park.

Another amazing set of designs courtesy of Lacoste Creative Director Christophe Lemaire.

Shout to everyone who came through including Mister Mickey Boardman of Paper Magazine, Marvin Scott Jarrett of Nylon Magazine, Wendy Lam of Nitrolicious.com, and Teyana Taylor.

I rolled to the show with the infamous Peter Dean Rickards.

Continue reading to see the amazing pics from Peter Dean Rickards & The Afflicted Yard…

Our boy Stephen “ESPO” Powers is finishing up his latest public art project, “A Love Letter For You” by which he is painting a 35-part love letter on the rooftops of his hometown of Philadelphia.

This is some of Steve’s most impressive work yet. This is so amazing that I’m kinda speechless.

Check this out now.

Click here to download Dutty Chronicles: The Blaze – The official Sean Paul mix CD featuring all of his hits, Federation dub plates and 4 exclusive songs from the new album, Imperial Blaze, in stores and online 8.18.09.