Nike

August 3, 2008

Many of my friends and I are what brands and their marketing executives would classify as “tastemakers” or “opinion leaders.” Because of this, we all get free stuff, limited edition stuff, samples, exclusives, etc. The companies hope that because of our cool-guy status, we will get attention and, therefore, bring attention to their product. In some cases, we love the stuff soooo much that we will go out of our way to help these corporations achieve this goal.

So here goes…..

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