Yard Style

September 19, 2009

peter_dean_rickards_habana_outpost

Last night, friends and family got together at Habana Outpost in Brooklyn to check out a slideshow presentation of the photography of the infamous Peter Dean Rickards. Thanks to Habana Outpost & Sean Meenan!

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Dutty Download

August 13, 2009

DuttyChroniclesFront

Click here to download Dutty Chronicles: The Blaze – The official Sean Paul mix CD featuring all of his hits, Federation dub plates and 4 exclusive songs from the new album, Imperial Blaze, in stores and online 8.18.09.

Afford Tarrus

August 4, 2009

Dancehall superstar Tarrus Riley dropped by today to grab some Lacoste and hail us up. Go buy his new album Contagious, available in stores today!

Jamaica Nice

July 13, 2009

matt_goias-big-ship

Recently, I spent almost a solid month on the sunny isle of Jamaica…

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Dutty Hut

July 13, 2009

Last month, we had the extreme pleasure of working with Sunglass Hut to celebrate the launch of their new Social Sun stations.

An in-store, experimental and interactive “photo booth”, Social Sun enables customers to see themselves in several sunglass styles at the same time, making “finding your cool” effortless. It provides users with the ability to email these pictures to friends, share on Facebook, or post on in-store flat screens for immediate feedback and reactions to their selected sunglasses. They also have the option of adding fun tag lines and captions to their image.

In order to make some noise to celebrate the launch of Social Sun, we orchestrated a collaboration between Sunglass Hut and legendary artist, Claw Money. Claw made a super-limited edition run of 200 pairs of sunglasses to be distributed exclusively to attendees of a private launch party we hosted that featured a performance by multi-platinum selling, Grammy award-winning artist, Sean Paul.

We put together a stellar line-up of dj’s for the event including DJ Max Glazer of the Federation Sound, Nick Catchdubs of Fool’s Gold Records, The New Yorker contributor, artist Stephen “Espo” Powers, and NBA star, Fancy, of the Cleveland Cavaliers. Besides top-notch musical talent, we called internet sensations The Arab Parrot and Cory Kennedy to host the party and artist Dust La Rock to design the invites.

The event ended up turning into three days of awesome, Sunglass Hut-powered fun that featured hotel antics at the brand new Ace Hotel, a daytime video shoot at the Herald Square Sunglass Hut, a private luncheon at Blue Smoke, the Social Sun launch party that evening, and the after party at Santos Party House to celebrate the 10 Year Anniversary of the Federation Sound System and the completion of Sean Paul’s new album, Imperial Blaze.

For the festivities, we flew up the top, rising stars of the Jamaican dancehall music scene including Chino and Laden of the Big Ship Family, Leftside AKA Dr. Evil AKA Mr. Evil, Alric & Boyd, and Tifa, Timberlee, and Natalie Storm of T.N.T.

An amazing time was had by all.

Thanks Sunglass Hut!!!

Check some additional coverage of the events here…

Sunglass Hut Social Sun On Nitrolicious

Sunglass Hut Social Sun on Blogue

Sunglass Hut Social Sun on High Snobiety

More story and photos after the jump!!!

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Ramping Shopping

July 13, 2009

Recently, we flew most of modern dancehall music to New York City to celebrate the launch of the new Social Sun stations at Sunglass Hut and the Federation Sound Ten Year Anniversary. Here is one in a series of amazing videos documenting the proceedings. Shot by Crystal Moselle and featuring Timberlee, Natalie Storm, Tifa, Leftside AKA Mr. Evil AKA Dr. Evil AKA Craig Parks, and our Big Ship family Chino and Laden.