High Tea

January 28, 2010

Matt Goias and The Class Trip Corporation conceptualized, produced, and co-hosted an elegant High Tea event at the luxurious 2E Lounge at The Pierre Hotel to celebrate the launch of the Hiromi sneaker collaboration between LACOSTE and Married To The M.O.B.

Read the rest of this entry »

M.O.B. Affiliated

January 4, 2010

The Class Trip Corporation teamed up LACOSTE with street-savvy New York brand Married to the Mob to create a lace hi-top sneaker for women in two shades of gold and purple. They will be released in the week of Valentine’s Day on the MOB website www.mttmnyc.com as well as hand-picked specialty stores worldwide including colette in Paris and key US LACOSTE flagships.

Read the rest of this entry »

Glass Trip

October 14, 2009

Lacoste_101_sunglasses_2_

In 1980, during the Golden Age of Tennis, LACOSTE expanded its product offering and released its first original eyewear products. Inspired by the origins of the brand, that first pair of ‘La Lunette LACOSTE’ sunglasses was a pilot-style frame called ‘101’. The LACOSTE 101 featured premium quality materials with unique styling and reflected the brand’s sporty elegance, making it immediately at home both on and off the court just like the iconic 1212 polo. To celebrate the 30th anniversary of the 101, LACOSTE is releasing a limited edition of 1000 pairs.

Read the rest of this entry »

Lacoste X Campanas

October 14, 2009

Lacoste_Campanas_polo

Lacoste teamed up with the Campanas brothers to create an amazing, ultra limited edition line for this holiday season.

Check out what our friends at the Blogue had to say.

Or visit the official project site HERE.

Sunglass Nut

July 13, 2009

Famed graffiti legend, Fulbright Scholar, and New Yorker contributor Stephen “ESPO” Powers bugging out at Sunglass Hut using the Social Sun station. Nice moonwalk, Steve!

Toys "R" Dust

July 13, 2009

atrak_dustlarock_kidrobot_lacoste

Last week, our Fool’s Gold Records bredren DJ A-Trak and artist Dust La Rock released their new toy at Kidrobot. Dust wore a Lacoste polo which made me (and my bosses) really happy.

Congratulations fellas. The toy looks dope. Lemme get one a those!

A-Trak / Dust La Rock / Kidrobot Grateful Bear release party on Nylon Magazine

A-Trak / Dust La Rock / Kidrobot Grateful Bear release party on A-Trak’s site

Dutty Hut

July 13, 2009

Last month, we had the extreme pleasure of working with Sunglass Hut to celebrate the launch of their new Social Sun stations.

An in-store, experimental and interactive “photo booth”, Social Sun enables customers to see themselves in several sunglass styles at the same time, making “finding your cool” effortless. It provides users with the ability to email these pictures to friends, share on Facebook, or post on in-store flat screens for immediate feedback and reactions to their selected sunglasses. They also have the option of adding fun tag lines and captions to their image.

In order to make some noise to celebrate the launch of Social Sun, we orchestrated a collaboration between Sunglass Hut and legendary artist, Claw Money. Claw made a super-limited edition run of 200 pairs of sunglasses to be distributed exclusively to attendees of a private launch party we hosted that featured a performance by multi-platinum selling, Grammy award-winning artist, Sean Paul.

We put together a stellar line-up of dj’s for the event including DJ Max Glazer of the Federation Sound, Nick Catchdubs of Fool’s Gold Records, The New Yorker contributor, artist Stephen “Espo” Powers, and NBA star, Fancy, of the Cleveland Cavaliers. Besides top-notch musical talent, we called internet sensations The Arab Parrot and Cory Kennedy to host the party and artist Dust La Rock to design the invites.

The event ended up turning into three days of awesome, Sunglass Hut-powered fun that featured hotel antics at the brand new Ace Hotel, a daytime video shoot at the Herald Square Sunglass Hut, a private luncheon at Blue Smoke, the Social Sun launch party that evening, and the after party at Santos Party House to celebrate the 10 Year Anniversary of the Federation Sound System and the completion of Sean Paul’s new album, Imperial Blaze.

For the festivities, we flew up the top, rising stars of the Jamaican dancehall music scene including Chino and Laden of the Big Ship Family, Leftside AKA Dr. Evil AKA Mr. Evil, Alric & Boyd, and Tifa, Timberlee, and Natalie Storm of T.N.T.

An amazing time was had by all.

Thanks Sunglass Hut!!!

Check some additional coverage of the events here…

Sunglass Hut Social Sun On Nitrolicious

Sunglass Hut Social Sun on Blogue

Sunglass Hut Social Sun on High Snobiety

More story and photos after the jump!!!

Read the rest of this entry »